Services Menu

Jun 20, 2011 // by kim // Services // No Comments

Our Business, Market, Design, and Web Services (Including SEO) Help You Increase Revenues As Cost-Effectively As Possible!

Most business, marketing, design, web, and Internet Marketing services we offer are available individually or on a package basis. A summary of available services is provided further down this page beneath the very valuable information we share immediately following this paragraph.

Call or Contact Us at KB2Intuit for a free business analysis, web development, or marketing services (including SEO or social media) consultation.

After a thorough discussion with you regarding your needs and desires, we will craft a personalized quote designed specifically for you, your goals…and perhaps most importantly, your budget. No longer will you be at the mercy of large agencies or firms who can “take or leave” your patronage, often resulting in you having to “take or leave” their prices!

Also, always remember that with web design, optimization, and social media marketing services, one of the most important things in choosing a design or designer is effectiveness of their work.

There are a lot of designers and consultants out there that create web sites, do SEO (search engine optimization) work, and perform social media marketing. And some of them can produce some very beautiful work or websites! Yet, “beautiful” work or a website that does not perform – does not help you get web traffic (customers) by making you easy to find in the search engines – is nothing more than the proverbial “pretty face“. And if someone is doing SEO work for you, you should see PROOF of your search engine ranking rising… along with your traffic. When comparing web designers, SEO specialists, and social media marketing consultants, one tool anyone can look to is the “Alexa traffic ranking“. ***You should check out the Alexa Ranking (www.alexa.com) for the website of the companies/individuals you are considering hiring and ask for proof or examples for others for whom they have recently done SEO or social media work.

The quick, high, initial search engine ranking we are able to obtain easily with many of our sites is one reason we create websites almost exclusively in WordPress. Not only does WordPress produce sites that are pleasing aesthetically, this platform also enables us to get you high results in the search engines FAST. Furthermore, it gives you the ability to log in and make changes to your site yourself just by clicking a couple of buttons – as easily as editing a WORD document!

Alexa Rankings are not perfect but they can be one quick and easy way to get a rough measure of the effectiveness or traffic of a web site. And while some may tell you that Alexa only uses the information from the browsing of those with the Alexa Toolbar, this is no longer the case. To help validate our results, in our portfolio we list the Alexa ranking of each of the sites we produce and/or for whom we are doing SEO or social media work. Thus, if you are choosing between KB2Intuit and our competition, always be sure to check out the Alexa rankings of their produced sites as well. After all, don’t you want to be more than just another “pretty face”?

CREATIVE / MARKETING SERVICES

Software Development (custom; most languages; nearly any database project imaginable)
Web and Blog Design (WordPress; Joomla; Drupal – see KB2Intuit website samples)
CUSTOM Themes (WordPress; Joomla; Drupal)
Logo Development, Design, and Creation
Ad Design, Development, and Production
Complete Branding Design & Collateral Development / Creation / Production
Other art/print/etc. (such as press-ready print book covers, digital posters, etc.)
Social Media Account Setup (Facebook Fan Page with specialized tabs, artwork, opt-ins, etc.; Custom Twitter Backgrounds and Twitter automation if desired; Squidoo page development and setup; Digg, StumbleUpon, De.lic.io.us, account setup; YouTube Channel creation and setup; etc.)
Social Media Marketing Execution
SEO (search engine optimization – with documented results)
Wholesale Printing (of nearly anything you can imagine) at 20 – 50% off “regular retail” pricing

WRITING

Copywriting
Technical Writing
Corporate Presentations
Training & Education Manuals
Ghostwriting and/or Editing of Articles
Ghostwriting and/or Editing full trade/print BOOKS! (with very little startup cost and no inventory or initial order required through our “print on demand” contacts)

AUDIO / VISUAL

Voiceovers
High-Quality Commercial and Personal Video Production
Conversion of 35MM Slides/Negatives Into Digital Format and/or Video (with restoration)

PLANNING / BUSINESS DEVELOPMENT

*Prices start at $350

New Business Development (Plans, Proposals, Proformas, Business Plans, Marketing Plans, etc.)
Marketing (Plans, Proposals, Execution, Implementation, Advertising, Media Buying, Collateral Design and Development)
Web Traffic Instruction/Training/Execution
Social Media Training/Implementation and/or Social Media Marketing Account Management (*see “Creative” above) – Click HERE for Specific Information About Our Social Media Services
Public Relations (Strategy, Release Writing and Distribution – Online and Print)
Strategic Business Plans
Customer Acquisition and Retention
Business Rehab
Efficiency & Process Evaluation & Improvement
Policy & Procedure Manual
SOPs

EDUCATION AND TRAINING

*Prices Vary

Customer Service
Management
Leadership
New Employee

PLUS MUCH MUCH MORE!

Request a FREE Quote for Specific Services OR Contact Us For A FREE 20-Minute, In-Person, or Telephone Consultation.

*Review Our Digital Portfolio / Samples HERE.

“Thank” the Recession?

Jun 20, 2011 // by kim // Economy, General, Make More Money, New Revenue Streams, Publishing, Small Business, Startups // No Comments

I just read a blog from one of my favorite sites – Crowdspring. The blog was titled “558,000 startups and small businesses. Why we should thank the recession.”

My first impression was – they were using this title to get eyeballs on their site. I couldn’t imagine any of us – especially startups and small businesses – would be “thanking” the recession any time soon. Well, I was in for a big surprise.

The idea behind this article (but you should read it yourself HERE) is that the recession has forced people out of their comfort zones – and secure corporate jobs. In their desperation, many turned to looking for a way to turn their passion into revenue.

As the author or that blog says:

You have a computer, right? A cell phone? A table at Starbucks? That minimal infrastructure is adequate for a huge number of new businesses and allows entrepreneurs to hang out their shingle quickly and cheaply, and to compete powerfully.

The end result being tons more small businesses (558,000 a day to be exact) entering the marketplace. Ultimately, the writer feels this will actually result in more job growth and stimulus to the economy.

See, 50% of all new businesses do fail in the first 5 years. However, those that do succeed often become solid and successful enough that they begin to hire others. My personal belief - based on the facts put forth by the author of this article – is that because many of these “new” business owners have lived through the pain and desperation of being jobless, and because many of them are coming from the hardest hit demographics (the “supposed to be retired” and African Americans), the ones that do succeed and are able to hire eventually will probably hire from their own demographic group. New businesses also need the services of other businesses (designers, accountants, web developers, printers, office supply providers, etc.l) and that further encourages economic growth as well.

Thus, this means we probably can “thank the recession” at some point down the line. It’s hard right now. But it’s always hard to be thankful for any “lesson” while you are in the throes of learning it.

So, what about you? Are you living your life ticked-off about the recession? Or are you looking for other opportunities and ways you can expand your business or knowledge into areas that are making money right now?

One idea…

If you own a business based on a specialty area, have you thought about writing a book to tell others how to “do it themselves”? This might seem counter-intuitive but I guarantee you, the people you help to save money now, will be your best customers in the future. When they come across something they can’t do, they’ll come to you because you were the one that helped them.

By writing a book, you also set yourself up as an expert, You become the authority on the subject – getting your name “out there” – so that when other people have the chance to recommend someone with your knowledge or expterise to someone else who can’t “do it themeselves”, your name will be the one they come up with immediately. Not to mention, writing a book using print on demand services is cheap and easy! But we can help you with this too and it’s one of our favorite services we offer. We can even assist you with writing and editing the book if you need us. We have “ghostwritten” several books and have edited many as well.

Ultimately, once we get the title set up with the printer, we can also design a simple web page for you to sell your book or even add the sales page to your current site so that everything is automated! Imagine that! You just write the book and never have to carry inventory, pay for stock, or ship a single item. YES…that is REALLY how print-on-demand works!

That is just one idea for “surviving” during this recession! Contact us for a free consultation and we will give you many more based on your specific business or area of expertise!

Customer Service & Your Brand: What You Don’t Know CAN Hurt You

Jun 20, 2011 // by kim // Branding, Customer Service, General // No Comments

British Airways suffered a blow today and they probably don’t even know it yet…and they probably never will. I just read an article on the “Business In Blue Jeans” blog. The author of this article was giving tips about customer service primarily by illustrating through a personal story how British Airways did it wrong. She was just using this experience from her own life to emphasize the points in her article but what hit me so strongly was that there was a “story within a story” here.

The story did exactly what the author intended – pointed out all the many mistakes British Airways made in their customer service in dealing with her lost luggage. Their lost luggage and claims customer service processes definitely weren’t designed to be easy on the customer. In fact, it almost appeared as if they purposely made this process difficult so most people would just give up before the claim was ever paid out.

British Airways also didn’t have customer service emergency backup plans in place. If communication got lost or ended up at the bottom of a pile on one administrator’s desk, there didn’t seem to be any mechanisms for follow up on submitted claims and definitely no checks in balances in place to ensure that a claim made it through their internal processes successfully or even at all.

They certainly didn’t keep the customer informed and they didn’t respond and communicate quickly either. This woman went for over 3 months before hearing anything and it would have been longer had she not kept calling until she reached the CEO of British Airways. Then, it was another 2 months before she received her check.

Finally, they broke the “Golden Commandment of Customer Service” – go the extra step to satisfy your customers and apologize if necessary. In fact, when she did finally receive a check for her claim – 5 months after the incident – it was HALF of what she put on her claim form!

Obviously this was a great story to illustrate the author’s points. But what it illustrated to me even more was how one negative customer service experience could really damage a company’s reputation quickly. Many businesses seem to think, “...one unhappy person doesn’t matter that much.”

Oh how wrong they are! I wonder how many people – like me – read this British Airways unhappy customer‘s blog? And I read it because someone else read it and forwarded it to me since they knew I was always seeking marketing and business information to blog about myself. I also wonder how many people – like me – went on to blog about this story themselves? So, just counting the people I know about, that is three people who are unhappy with British Airways over this incident. I am sure there will be many, many, more who read the original author’s blog – and who read this blog – who will feel the same way.

What you can take from that is this… In these days of the pervasiveness of the Internet – these days of social communication and information that spreads like wildfire through platforms like Facebook, Twitter, and YouTube - “just one person” is never “just one person“. When you are operating a business or a brand, you must always treat every single customer like they have the biggest audience in the world and can make or break your business with one little blog post. Because…it just might be true.

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